3 Free SEO Tools Every Business Owner Should Be Using

If you’re a business owner looking to get more leads from Google, you don’t need to be an SEO expert—or spend a ton of money—to start seeing results. There are powerful, easy-to-use tools available that can help you improve your website’s visibility and performance in search engines.

In this post, we’ll cover three free SEO tools that can help you understand how your site is performing, identify opportunities for improvement, and optimize your content—all without hiring an agency.

🔍 1. Google Search Console

What it is: A free tool from Google that helps you monitor and troubleshoot your site’s presence in search results.

Why it matters:
Google Search Console shows you:

• Which keywords people are using to find your site

• Where your pages rank in search results

• Which pages are getting clicks

• Any technical issues (like mobile usability or indexing problems)

Pro Tip: Use the “Performance” report to find keywords you already rank for on page 2 or 3, then optimize those pages to boost them higher.

🔧 2. Ubersuggest

What it is: A free SEO platform created by Neil Patel that offers keyword research, content ideas, competitor analysis, and more.

Why it matters:
Ubersuggest helps you:

• Discover new keyword opportunities

• Spy on competitors to see what’s working for them

• Analyze your website for SEO health and quick wins

Pro Tip: Use it to find long-tail keyword ideas with low competition—these are often easier to rank for and can bring highly targeted traffic.

🧠 3. Rank Math or Yoast (for WordPress users)

What it is: Two of the most popular SEO plugins for WordPress, designed to help optimize your site’s content in real-time.

Why it matters:
These tools make on-page SEO easier by:

• Providing a checklist for keyword usage, headings, meta tags, and readability

• Allowing you to edit your SEO titles and meta descriptions

• Guiding you through internal linking, schema markup, and more

Pro Tip: Be sure to install only one SEO plugin at a time—Yoast and Rank Math don’t play well together if both are active.

📈 Start Improving Your Rankings Today

With these three free tools, you can take control of your SEO and start improving your online visibility right away. They’re easy to set up, beginner-friendly, and powerful enough to make a real difference.

👉 Want more bite-sized SEO tips that actually move the needle?
Follow our blog or subscribe to our YouTube channel for weekly insights that help your business grow online.