If you’re a landscaping business owner in Lehi, Utah, and you want to dominate Google search and show up in the Local 3-Pack, your website’s sitemap and local SEO strategy are critical. In this post, we’ll walk you through the exact blueprint we used to build a high-performing SEO engine for a Lehi-based landscaping company.
Let’s dig into what works. 🌿
🏠 Homepage: Make a Powerful First Impression
Your homepage sets the tone for your entire brand. It should include:
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A strong value statement like “Top-Rated Lehi Landscaping Services”
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A breakdown of key services
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Mention of your service areas (Lehi, Saratoga Springs, American Fork, etc.)
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A clear call-to-action (e.g., Request a Free Quote)
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Trust builders like reviews, certifications, and affiliations
👷 About Page: Build Local Connection and Trust
Use your About page to showcase:
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Your story and mission
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Introduction to your team
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Experience in Lehi and nearby areas
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Certifications and licenses
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Community involvement (like sponsorships or volunteering)
This helps humanize your brand and creates trust with local clients.
🛠️ Services Pages: One Page for Each Offering
Each core service should have its own optimized page. For example:
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Lawn Care Services
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Landscape Design
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Irrigation Systems
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Sod Installation
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Xeriscaping
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Yard Cleanups
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Seasonal Snow Removal
Use local keywords like “Lehi sod installation” or “landscape design in Lehi” to improve search visibility.
📍 Local Targeting: Service Area Pages
Create a hub page for all cities you serve and link to dedicated city-specific pages such as:
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/areas-served/lehi
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/areas-served/american-fork
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/areas-served/eagle-mountain
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/areas-served/saratoga-springs
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/areas-served/pleasant-grove
Each should have unique content with localized keywords, nearby landmarks, testimonials, and a Google Map embed.
📸 Gallery & ⭐ Testimonials: Visual & Social Proof
Photos build trust. Create a gallery of before-and-after landscaping projects. Use keyword-rich alt tags like:
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Lehi backyard xeriscape project
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Sod installation in Saratoga Springs
Create a testimonials page and include names + cities. Apply schema markup so your review stars show up in search results.
✍️ Blogging for Local SEO Authority
A blog is your long-term SEO growth engine. Post content that addresses seasonal and regional topics like:
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When to Fertilize Your Lawn in Lehi, UT
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Best Grass Types for Utah’s Dry Climate
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How to Prepare Your Yard for a Utah Winter
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Benefits of Xeriscaping in Utah
Target low-competition, high-intent local keywords and link to your services throughout.
📞 Contact Page Essentials
Your contact page should include:
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Full NAP (Name, Address, Phone) info
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An embedded Google Map
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Contact form
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Click-to-call button for mobile
Make it frictionless for people to reach you.
➕ Bonus Pages That Boost Conversions
Want to go the extra mile? Add these optional pages:
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FAQ – Address common objections or questions
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Financing – List payment plans, if offered
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Careers – Help hire local talent
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Maintenance Plans – Recurring service packages for loyal customers
📊 Local SEO Strategy That Drives Results
A well-built sitemap is only half the game. Here’s the local SEO strategy we used alongside it:
1. Google Business Profile Optimization
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Add photos weekly (projects, team, equipment)
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Post regular updates and promotions
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Use your full business name + keywords
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Respond to all customer reviews
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Add complete service descriptions
2. NAP Consistency & Citations
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Ensure your NAP is identical across Google Maps, Apple Maps, Yelp, Facebook, Angi, Houzz, BBB, and Utah directories like localfirst.org
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Use citation tools like BrightLocal or Whitespark
3. Local Link Building
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Sponsor local sports teams, schools, or events
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Join the Lehi Chamber of Commerce
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Contribute tips to local blogs or newsletters
4. On-Page SEO & Schema
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Use local keywords in headings, image alt text, and metadata
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Add LocalBusiness and Review schema
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Link blog posts to relevant service pages
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Embed maps on each city-specific page
5. Reputation Management
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Request reviews after each job
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Use QR codes or email links to make it easy
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Highlight the best reviews on your homepage or footer
6. Track, Measure & Adjust
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Use Google Search Console and GA4 to monitor keyword performance
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Use Local Falcon or BrightLocal for geo-grid map rankings
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Adjust pages, titles, and internal links based on performance
🎯 Final Thoughts
This sitemap and SEO strategy helped one Lehi landscaping company go from invisible to Google-visible—and it can do the same for you.
Want help building or improving your local SEO? Reach out today and let’s map out your growth. 🌱
