Social Media Marketing

Understanding the role that social media plays in search engine optimization (SEO) rankings, and vice-versa, will searchers to quickly and effectively find what they are looking for, ensuring data precision across platforms. Social media pages are also ranked well in regular SERP pages, so optimizing your pages will help with your wider SEO strategy. Your brand can improve your search engine visibility and generate more traffic by creating and optimizing your social media profiles.

Since social media accounts are highly valued in search rankings, they can help to boost the rankings of your site when you add related social media content. Social media can help boost the profile ranking, increasing links back to your site and making your site more visible for potential visitors. When people look for your business using branded search terms, your social profiles are likely to be listed alongside your website. 

Making sure that your social profiles are in line with your site is the easiest way to rank well and dominate on search engine results pages, which equates to more clicks and more organic traffic. A substantial amount of social following, coupled with interactions such as shares, likes, and tweets, can help to generate an uplift in search rankings. Marketers should also consider the positive impact increased social traffic could potentially have on their search rankings, as well as social profiles visibility in the top-page search results. 

True to the social media monikers, social media encourages social activities, and brands can do better at engaging and motivating customers on these platforms because they are doing something other than advertising, talking, or starting conversations. The intrinsically entertaining and personal nature of social media platforms also makes them perfect for telling brands stories, sharing engaging visual content, and actively engaging customers in conversations. Engaging customers on social media usually means analyzing their responses to different marketing campaigns, so that you can figure out what you did right, and correct the things that went wrong.

Having a customer-centric strategy, which translates into understanding what your brands audience is thinking, listening to what customers want, and trying to help meet that, is definitely something that can increase engagement on your social media channels at the drop of a hat. With people being more online than ever, brands are learning that using the playbook of a customer-centric marketing campaign, along with social listening, can only help them to better understand consumers and spot trends when they emerge. Customer engagement can happen across various channels, from social media platforms to your businesss blog, and it goes beyond just engaging consumers with your brand

If you are wondering how can social media marketing boost your brand recognition and help you to reach out to your target audience, take a look at here a few of the many answers to this question. Now that you have a better idea about social medias user base and the types of content that should be posted, it is hoped this helps streamline the process of creating social media marketing content and positively moves the needle on your brand awareness strategy. Whether using influencers, recommendations, or just posting good content yourself, social media has proven to be a critical element of building brand awareness. 

When used as part of a strategic content marketing framework, social media can be one of your best tools for connecting with customers, building brand awareness, and driving revenue. Boosting brand awareness through social media is more than creating accounts on all the platforms out there, inviting random people to Like your Page, and sharing a few posts once in a while. Other goals marketers have for social media include increasing engagement with their communities (48%), growing their brands audience (46%), and increasing their website traffic 45%). 

If you find yourself responding to lots of questions and complaints from customers on social media, you may want to consider creating a social media channel dedicated to customer service — for instance, HubSpots social media tools help, or Ask Lyft. You will have to handle the unique complexity of social media customer service, including the regulated concerns about sharing personal information, maintaining your brands image while engaging with the public, and getting optimal response rates. There are no customer service tickets built into the comments, so you will have to utilize Social Media Monitoring tools and other helpful ways of managing your Social Media platforms and customer inquiries that you receive. 

Not only do customers post complaints to their friends and followers, they are also using social media as a means to communicate with brands, since social media can be used for a quick reply. This speaks to just how important having a strategy for your Social Customer is, since more and more people are flooding networks such as Instagram, Facebook, and Twitter with questions and concerns. With the opportunity to talk to brands directly through social media channels, it means that many customers feel close to a brand, and therefore, they are emotionally connected to and invested in them.